About Joe Rascal
At Joe Rascals, we are fundamentally driven by the belief that our customers have chosen us to fulfill their dreams of Harley-Davidson and Ducati motorcycles. Our unwavering commitment is to ensure that each and every engagement is an experience like no other , where our customer is truly the most important person. This dedication transforms each customer into an integral part of our growing family, becoming a cherished “Joe or Ruby Rascal”.
Our vision is clear
Joe Rascal is to become the first choice for all things Harley-Davidson in Victoria. This ambition is underpinned by our team of engaged Harley-Davidson professionals , all driven by our foundational ethos:
“THE CUSTOMER IS AT THE CENTRE OF EVERYTHING WE DO”.
This isn’t merely words on a page; it is who we are.
This exciting venture is led by our founder, James Tonna. Drawing from a distinguished background at MotoTrack Accessories, James brings a fresh passion and perspective to both Harley-Davidson and Ducati motorcycles. He is ready to elevate these iconic brands to a new level, delivering a truly unique and enhanced shopping experience for all customers.
Now, you all want to know "Who is Joe Rascal?"
Joe Rascal is a true blue, machine-loving spirit who's flown all the way from the USA and landed Down Under, ready to soak up Australia's epic motorcycle scene.
This rascal has worked his socks off his whole life – from swinging a hammer as a tradie, rising to foreman, and even tackling the office grind, he built his world around his career. But one morning, he woke up, thought "fair dinkum, it's time for a change," and decided to shake off that "funk" and ride straight into freedom!
He's heard all about Victoria's legendary rides: the long, winding roads through the Dandenong Ranges, the stunning coastal cruise around the Mornington Peninsula, the breathtaking beauty of the Yarra Valley, and even the wild, fun chaos of riding through Melbourne city.
Joe's ready for his ripper Australian adventure, keen to find his freedom, maybe even find a Mrs., and truly start "LIVING" amidst Melbourne's distinct seasons – from the crisp, invigorating winter air that bites at your nose to the cracking warm summers, hot but never humid.
He's set to experience it all on his Harley-Davidson®.